TV commercials

We produce television commercials in Dubai on streets, in studios and at private locations. Casting, styling, a location that matches the board, permissions, kit and catering run as one production, so the agency talks to one producer instead of eight suppliers.

What we handle on a commercial

• Casting: models, actors and promoters from our book, with usage agreed before the shoot day.
• Locations: a scout against the board, with photographs from the planned camera angles and a note on anything that cannot appear on screen.
• Permissions: the filming permit and, where the spot is scripted, script approval through the Dubai Film and TV Commission.
• Crew and kit: camera, lighting, grip and sound hired to the format, plus stylists and a stills photographer if you want campaign images from the same day.
• The day itself: call sheet, transport, on-set catering and a producer who keeps the schedule honest.

From board to wrap

1. You send the board or a reference film, the duration, the language and the delivery date.
2. We cast, scout and come back with options, including a backup location.
3. Paper goes in: script approval if the spot needs it, then the filming permit and location letters.
4. Shoot day, with a stills camera running alongside if the brand wants print images.
5. Rushes and post-production to the format your broadcaster or platform asks for.

What to send

A board or a reference film, the duration, the language, and whether the script has already gone to the authority. If the product cannot be named or shown on a public street, say so before we scout: it decides between a street, a private location and a studio.

Brand and product rules

Some products and claims carry their own advertising rules in the UAE, and a street full of other brands' signs can become a clearance problem in the edit. We flag both at the scout, while changing the location still costs nothing.